My idea for my adbuster will feature a picture of a slave wearing shackles around his ankles with the Adidas symbol on the picture and make it an adbuster for the 'Shackle' Sneakers. This idea came from a controversy involving Jeremy Scott's Roundhouse Mid sneaker that was pulled due to the fact that the design of the shoe (which was like the Adidas classic Roundhouse, but it had a plastic handcuff that went around each ankle that had chains attached to go down to the shoe) resembled that of the shackles that were worn by slaves during that time period. Although not intended to be a racist thing or come off as offensive to anyone (especially African Americans) , this shoe created a great deal of controversy.
Because there was such an issue with this sneaker, I felt it was a really good idea to make an adbuster for this. An adbuster is basically using a controversy with the company and forming an "ad" for that. It's a really simple idea that literally just popped into my head as I read the article about it. In the paper, I can give some background information regarding slavery and in this case maybe how fashion is influenced by it, whether it is intentional or not.
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